Statistics with R for Marketing: Volume 2: Linear Models and Cluster Analysis

Mohsen Nady

ISBN 10: 1779564635 ISBN 13: 9781779564634

Publisher: Society Publishing, 2025

Synopsis

Linear models and cluster analysis are powerful tools for uncovering relationships and segmenting markets. This volume explores their application in marketing, including regression analysis, customer segmentation, and predictive modeling. Practical examples and R code demonstrate how to use these techniques effectively. It is an essential resource for marketing analysts and professionals seeking to deepen their understanding of statistical methods.

About this title

About the Author

Mohsen Nady is a pharmacist with a M.D. in Microbiology and a Diploma in Industrial Pharmacy. Besides, Mohsen has more than 10 years of experience in Statistics and Data Analytics. Mohsen has applied his skills to different projects related to Genomics, Microbiology, Biostatistics, Six Sigma, Data Analytics, Data Visualization, Building Apps, Geography, Market Analysis, Business Analysis, Machine Learning, etc. Mohsen also published his thesis in a high-impact journal that attracted many citations, where all the statistical analyses were performed by him in addition to the methodological part. Furthermore, Mohsen has earned different certificates, from top universities (Harvard, Johns Hopkins, Denmark, etc) in Statistics, Data Analytics, Data Visualization, and Machine Learning that highlight his outstanding diverse skills.

Edition details

• Publisher: Society Publishing
• Publication date: 2025
• Language: English
• ISBN 10: 1779564635
• ISBN 13: 9781779564634
• Binding: Library Binding
• Number of pages: 187