Synopsis
Reimagine purpose and discover its true power for your leaders, teams, and organisations. Reimagine purpose and discover its true power for your leaders, teams, and organisations. From the author of the bestselling Think Do Say, The Purpose of Purpose is an important exploration of what drives the growth mindset in your organisation, and how to harness it to transform your business. What is the point of corporate purpose? It isn’t about saving the planet, fighting for rights, or showing the caring side of corporate. It’s not about ESG, and it’s not about DE&I. Purpose is the strategic heart of a business. It inspires and informs all of its actions and communications. When articulated perfectly, purpose helps create amazing experiences for clients, partners, and teams, and in its best form it’s about growth. In The Purpose of Purpose renowned speaker, producer, and entrepreneur Ron Tite brings his expertise to the forefront, challenging conventional ideas about corporate purpose, and looking at why so many organisations get it wrong. With case studies from General Motors to Lego, Tite helps leaders understand, define, and implement purpose in a way that truly drives growth.
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About the Author
Author, speaker, producer, and entrepreneur Ron Tite has always blurred the lines between art and commerce. An award-winning writer and creative director, he is the founder of Church+State advertising agency. In demand as a speaker internationally, Ron speaks to leading organisations about leadership, disruption, branding, and creativity. He is the author of Everyone’s An Artist – Or At Least They Should Be, and Think Do Say: How to Seize Attention and Build Trust in a Busy Busy World.
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Hardback. Condition: New. From the author of the bestselling Think Do Say, The Purpose of Purpose is an important exploration of what drives the growth mindset in your organisation, and how to harness it to transform your business.What is the point of corporate purpose? It isn't about saving the planet, fighting for rights, or showing the caring side of corporate. It's not about ESG, and it's not about DEandI. Purpose is the strategic heart of a business. It inspires and informs all of its actions and communications. When articulated perfectly, purpose helps create amazing experiences for clients, partners, and teams, and in its best form it's about growth.In The Purpose of Purpose renowned speaker, producer, and entrepreneur Ron Tite brings his expertise to the forefront, challenging conventional ideas about corporate purpose, and looking at why so many organisations get it wrong. With case studies from General Motors to Lego, Tite helps leaders understand, define, and implement purpose in a way that truly drives growth. Seller Inventory # LU-9781774585801
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Hardcover. Condition: new. Hardcover. What's the purpose of corporate purpose? It is simpler than you might think.The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company-these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization's purpose, the truth is, it is all about driving growth.In The Purpose of Purpose, bestselling author and renowned creative advertising director Ron Tite shows how his powerful Think, Do, Say approach can be applied to growth-for individuals, for teams, and for your entire organization. In his warmly contrarian style, Tite challenges conventional thinking about corporate purpose. Using compelling case studies, from General Motors to Lego, Tite helps leaders implement a true and effective purpose. He shows you how to reimagine the strategic heart of your business in a way that will create amazing experiences for your clients, partners, and teams.Aligning purpose with business strategy is the catalyst for unprecedented growth. Whether you are a leader seeking to inspire your team or a CEO aiming to redefine your organization's direction, this book serves as your roadmap to success. Reimagine purpose and discover its true power for your leaders, teams, and organisations. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781774585801
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