Items related to Business Negotiations Mistakes

Business Negotiations Mistakes - Softcover

Lester, Dr. Lev

 
9781771925174: Business Negotiations Mistakes

Synopsis

This is a book about business negotiations. Everybody makes mistakes during business negotiations, whether they are experienced specialists or amateurs. We make these mistakes often, and they cost us dearly. That’s what this book is about. What do I know about business negotiations and the mistakes people make during them?For twenty-five years I was a sales executive at American and German companies. I’ve negotiated in Russia, Europe and the U.S. Business negotiating became my job. For all those years, I tried to figure out how best to act under various circumstances that arose during the negotiations process. I took my experiences of victory and defeat and systematized them into lessons.

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