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Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences (Advances in Hospitality and Tourism) - Hardcover

Book 11 of 20: Advances in Hospitality and Tourism
 
9781771883788: Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences (Advances in Hospitality and Tourism)
Hardcover
ISBN 10: 1771883782 ISBN 13: 9781771883788
Publisher: Apple Academic Press, 2017

Synopsis

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

"synopsis" may belong to another edition of this title.

About the Author

Jauhari, Vinnie|

From the Back Cover

Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

"About this title" may belong to another edition of this title.

Publisher
Apple Academic Press
Publication date
2017
Language
English
ISBN 10 
1771883782
ISBN 13 
9781771883788
Binding
Hardcover
Edition number
1
Number of pages
360
Editor
Jauhari Vinnie