The ABC of XYZ: Understanding the global generations - Softcover

McCrindle, Mark; Wolfinger, Emily

Softcover

ISBN 10: 1742230350 ISBN 13: 9781742230351

Publisher: UNSW Press, 2009

Synopsis

The ABC of XYZ is designed for educators, business managers and parents who want a brief and useful introduction to Australias living generations and how they interact. It begins by exploring what a generation is, how its definition has changed, and the trends that are emerging for the future. It goes on to examine specific generational conflict in schools, home and the workplace, and the ways in which they can be understood and resolved. Interspersed with useful tables and figures, the book also offers insights into how our generations compare to their counterparts in Japan, the US and even Finland, and what might lie beyond Z.

About this title

About the Authors

Mark McCrindle is the director of McCrindle Research, whose clients include more than 100 multinational organizations. He is regarded as one of Australia's foremost social researchers on emerging trends, social shifts, and generation change and is a frequent media commentator on these subjects. Emily Wolfinger is an academic writer who has also written for newspapers. At McCrindle Research, she translates social and generational research into reports for clients.

Captain Benjamin Tupper received the Bronze Star and Combat Infantryman Badge for his service in Afghanistan. He currently lives with his wife in Syracuse, New York.

Edition details

• Publisher: UNSW Press
• Publication date: 2009
• ISBN 10: 1742230350
• ISBN 13: 9781742230351
• Binding: Paperback
• Language: English
• Number of pages: 256