Positive Networking - Softcover

Stokes, Mike

Softcover

ISBN 10: 1739334205 ISBN 13: 9781739334208

Publisher: Mike Stokes, 2023

Synopsis

Business networking has become an increasingly important element within the marketing strategy of a business but, like all marketing activities, it needs to be planned, structured and measured if it is to be effective.

Having been a prolific networker and the creator of innovative networking events over a number of years, Mike Stokes has seen some of the best networkers in action - and some of the worst!

This book helps new and inexperienced business networkers to

·        find the most appropriate networking groups for their businesses

·        understand how to network effectively

·        recognise the mistakes that poor networkers make

It also assists organisers of networking events by

·        outlining how to establish and grow a networking group

·        suggesting ways in which rounds of elevator pitches can be spiced up

·        explaining in detail how to set up and run 20 different networking formats

The book introduces networkers to The 5 Ps of Networking and it gives leaders of networking groups a stack of new ideas.

If your networking is NOT working, it is almost certainly your own fault, and this book explains why.

Edition details

• Publisher: Mike Stokes
• Publication date: 2023
• Language: English
• ISBN 10: 1739334205
• ISBN 13: 9781739334208
• Binding: Paperback
• Number of pages: 224