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In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism - Hardcover
Synopsis
In Defense of Advertising is theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.
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About the Author
Professor Emeritus of International Business and Marketing, California State Polytechnic University, Pomona
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In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism
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In Defense of Advertising
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In Defense of Advertising
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In Defense of Advertising : Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists. Seller Inventory # 9781737138747
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In Defense of Advertising
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Kirkpatrick Books Okt 2024, 2024
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Buch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 202 pp. Englisch. Seller Inventory # 9781737138747
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In Defense of Advertising | Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism
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Buch. Condition: Neu. In Defense of Advertising | Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism | Jerry Kirkpatrick | Buch | Englisch | 2024 | Kirkpatrick Books | EAN 9781737138747 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 134114990