The romanticized notion that humans are “born to run” has buoyed the so-called running boom of the past 50 years: well-intentioned fitness enthusiasts lacing up their cushioned shoes and plodding down roads and trails in pursuit of the runner’s high, a trim physique, and the fountain of youth. Unfortunately, born to run is a big, fat ruse—a marketing gimmick and a gross misappropriation of evolutionary biology insights about our Homo sapiens genetic attributes for endurance. While any movement away from a sedentary-dominant lifestyle is laudable, the truth is that humans are actually born to walk, not run.
Mark Sisson, New York Times bestselling author, forefather of the ancestral health movement, entrepreneur founder of Primal Kitchen and Peluva footwear, and former 2:18 marathon runner, is officially proclaiming an end to the running boom. For the vast majority of enthusiasts, running—even slow-paced jogging—is far too physically, metabolically, and hormonally stressful to promote health, weight loss, or longevity. Alas, the elevated, heavily cushioned modern running shoe enables ill-adapted people to run with poor technique, increased impact trauma, and a truly embarrassing rate of chronic overuse injuries.
Born To Walk will help reshape fitness culture to reject flawed and dated “no pain, no gain” ideals, and replace them with a simple, accessible, sustainable program to increase general everyday movement, improve aerobic conditioning the right way, avoid the risks of injury and burnout associated with running, and promote a healthy, happy, energetic, long life–one step at a time. In Born To Walk you’ll learn:
This approach will get you fitter, leaner, and stronger than ever–without the pain, suffering, and sacrifice of the typical approach to endurance training.
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Mark Sisson is widely regarded as the forefather of the Primal/Paleo lifestyle movement with a string of bestselling books (The Primal Blueprint and The Keto Reset Diet), a #1-ranked ancestral lifestyle blog, and the Primal Health Coach Institute. Mark is former 2:18 marathon runner and elite Hawaii Ironman triathlete. Known as an innovating entrepreneur, Mark founded the Primal Kitchen healthy condiments and Peluva five-toe minimalist shoe companies. Mark lives in Miami Beach, Florida, where enjoys Ultimate Frisbee, standup paddling, fat-tire beach bike rides, and a walking-oriented lifestyle.
Brad Kearns is the New York Times bestselling co-author (with Mark Sisson) of The Keto Reset Diet, host of the B.rad Podcast, an Apple Podcasts Top-10 ranked Fitness show, Guinness World Record setting Speedgolfer, 2020, '22, and '24 #1 ranked USA masters age 55-59 high jumper, and former US national champion and #3 world-ranked professional triathlete. He lives at Lake Tahoe, Nevada."About this title" may belong to another edition of this title.
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Hardcover. Condition: new. Hardcover. Mark Sisson, former elite endurance athlete, is officially proclaiming an end to the running boom. For the vast majority of enthusiasts, runningeven slow-paced joggingis far too physically and hormonally stressful to confer true health benefits. Unless you are an extremely fit natural runner, you are better off slowing down to a walk to enjoy the wide-ranging health benefits without the risks of injury and burnout associated with running, nor the need for heavily cushioned (and heavily harmful!) shoes.Born to Walk celebrates the quintessential human activity of walking as the centerpiece of a healthy, active, energetic, and long life. Those in the running community will benefit greatly from slowing down and building aerobic health without the stress of overtraining. Others can benefit from getting up and moving more in daily life. Walking is the most simple, accessible and safe fitness activity for the masses, and delivers comprehensive metabolic, hormonal and cognitive benefits. Born To Walk will help reshape fitness culture to reject flawed and dated no pain, no gain ideals and replace them with the simple objective of moving more in everyday life, one step at a time. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781736294413
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