Retention Point: The Single Biggest Secret to Membership and Subscription Growth for Associations, SAAS, Publishers, Digital Access, Subscription and Membership and Subscription-Based Businesses - Hardcover

Skrob, Robert

Hardcover

ISBN 10: 173539730X ISBN 13: 9781735397306

Publisher: Membership Services, Inc., 2018

Synopsis

Struggling with high churn and stalled subscription growth?

Here’s the truth: Membership growth doesn’t come from getting more members. It comes from keeping the ones you’ve got.

Retention Point reveals the exact moment when a new subscriber becomes a loyal Lifer—and how to engineer that moment on purpose, at scale.

In this fast-paced, no-fluff guide, subscription growth expert Robert Skrob takes you inside the systems used by associations, SaaS companies, publishers, and subscription boxes to:

• Slash churn by getting members to their Retention Point™ faster
• Turn free trials and short-term customers into long-term relationships
• Avoid the 5 most common retention mistakes that increase cancellations
• Build a Member On Ramp™ that makes new subscribers feel like insiders from Day 1
• Create emotional connection, identity, and belonging that drive long-term LTV

Whether you lead a digital subscription, SaaS company, membership program, or subscription box business, this book gives you the systems, frameworks, and real-world examples to stop churn before it starts.

This isn’t theory. It’s a playbook. Used by 1,000+ subscription CEOs to scale growth through retention.

Bonus: Retention Rescue Scorecard
Take the 2-minute diagnostic CEOs use to find hidden churn leaks.
Visit: BeUnleavable.com/scorecard

Ready to triple your recurring revenue—without spending a dollar more on acquisition?

Buy your copy now and hit your Retention Point™.

Edition details

• Publisher: Membership Services, Inc.
• Publication date: 2018
• Language: English
• ISBN 10: 173539730X
• ISBN 13: 9781735397306
• Binding: Hardcover
• Number of pages: 160