Selling a ranch was never simple. But it was also never meant to be this hard.
When Roy Peterson took the assignment of selling Jack’s Montana property, “The Lazy J”, little did he know of the headaches that would ensue. Jack Morrison had his own stubborn ideas about the ad campaign, the tours and especially the list price. The marketing tug-of-war threatened to consume their relationship and their hopes for a timely sale.
Then a polished black jet touched down on the private runway. A buyer emerged whose level of self-confidence rivaled even the great Jack Morrison. Roy had a chance to break the stalemate, but could he keep his client from sabotaging the deal?
A Story about Selling a Ranch is a parable about the dangers of headstrong clients and overpriced listings, suitable for real estate brokers and property owners alike.
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