The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators) - Softcover

Deziel, Melanie

Softcover

ISBN 10: 1734329009 ISBN 13: 9781734329001

Publisher: StoryFuel Press, 2020

Synopsis

"Marketers struggling to create engaging content will have a savior in The Content Fuel Framework. The Focus + Format approach is a simple yet highly effective way to inspire numerous rich ideas to rescue any content marketing program."
—Lee Odden, CEO and Co-Founder of TopRank Marketing

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. This simple framework catalyzes the brainstorming process, making idea generation effortless and nearly automatic. No more writer's block. No more asking "what should I post?" No more waiting for that "big idea" to show up in its own time. This system allows storytellers from any industry to produce fresh story ideas on demand, any time.

Never before have we consumed as much content, in as many forms, and in as many places as we do now. This means marketers, creators, and anyone who communicates with an audience is under more pressure than ever to deliver unique content, consistently. How can you fill all those web pages, social feeds, blogs, and newsletters, every single day?

The Content Fuel Framework will challenge you—and enable you—to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

About this title

About the Author

Melanie Deziel is the founder of StoryFuel, a consulting service that equips marketers, creators and business owners with the skills and strategies to tell better brand stories. A lifelong storyteller, trained journalist, and international speaker, she is recognized as a leading expert on native advertising and a prominent influencer in the world of content marketing. As the first editor of branded content at the New York Times' T Brand Studio, Deziel won the 2014 and 2015 Best Native Advertising Execution OMMA Awards, including the acclaimed "Women Inmates" piece for Netflix's Orange Is the New Black. She was a founding member of HuffPost Partner Studio, and served as the director of creative strategy at Time Inc., building branded content strategy across 35+ US media properties, including Time, Fortune, People, Sports Illustrated, Entertainment Weekly, and more. Deziel has appeared at Content Marketing World, Native Ad Days, SXSW, Social Media Marketing World, Inbound and more, all as part of her mission to share the power of compelling and credible content.

Edition details

• Publisher: StoryFuel Press
• Publication date: 2020
• Language: English
• ISBN 10: 1734329009
• ISBN 13: 9781734329001
• Binding: Paperback
• Number of pages: 204