Synopsis
Principles of Integrated Strategic Communication provides a comprehensive approach to all the factors and disciplines related to developing a successful, integrated promotional program – essential for any successful company, organization, or brand.
Within the rapidly changing fields of marketing and advertising, there are more reasons than ever to have a modern, up-to-date textbook that provides a complete view of integrated strategic communications—this book fills that need.
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Principles of Integrated Strategic Communication
Published by
Melvin & Leigh, Publishers, 2021
ISBN 10: 1733934480
ISBN 13: 9781733934480
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1733934480I3N00
Stock Image
Principles of Integrated Strategic Communication
Published by
Melvin & Leigh, Publishers, 2021
ISBN 10: 1733934480
ISBN 13: 9781733934480
Used
Softcover
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00102728169