Synopsis
We've reached a point in time when everyone wants innovation, but most people don't know how to actually attain it. It's not easy, which is why there are so many failed brands and companies. In our era of AI, rapid change, disruption, and possibility, there are so many great opportunities within our grasp. However, smart, successful people consistently miss out. Their capabilities are limited by seven traps, and they rely on and repeat past decisions. They miss out on the potential of what could have been. If we could remove these traps, what could we accomplish? How much more successful could we be? Create the Future will teach you how to think disruptively, providing specific steps to create real innovation and change. It combines Jeremy's high energy provocative thinking with tactics that have been battle tested through projects with leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA. Better yet, this is a double-sided book Create the Future will be paired with a revised edition of Jeremy's award-winning innovation handbook, Exploiting Chaos, an Inc Best Book for Business Owners, Axiom International Book Award Winner, and #1 on CEO Read for four months
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About the Author
Jeremy Gutsche, MBA, CFA, is a New York Times bestselling author, an award-winning innovation expert, "one of the most sought-after keynote speakers on the planet" (The Sun Newspaper) and the CEO of Trend Hunter -- the world's #1 innovation website with 200,000 idea hunters and 3 billion views from 150,000,000 visitors. Prior to Trend Hunter, Jeremy grew a $1 billion portfolio for a bank, and today, over 600 brands, billionaires and CEOs rely on his innovation keynote speeches and workshops to ACCELERATE INNOVATION and MAKE CHANGE HAPPEN, including Google, Disney, Starbucks, Red Bull, Netflix, LEGO, Victoria Secret, Coca-Cola, IBM and Wells Fargo. He's even helped NASA prototype the Journey to Mars!
"About this title" may belong to another edition of this title.
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