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Synopsis
Many companies today fail with their digital marketing efforts because they have no strategic maps in place for digital marketing. They are essentially “flying blind” and hoping they find something that works. Instead of having a real plan, they utilize tactical initiatives and believe it is the same thing as strategy. However, it’s not. Those are individual tactics and not a full plan, which you need if you hope to succeed.When the POINTS Methodology is used, it can help to provide companies with the essential roadmap that is needed to develop a powerful digital marketing strategy. Having a plan in place, knowing the steps you need to take, the tools and steps to sustain your strategy in time, will make successful digital marketing much easier.
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- PublisherIndependently published
- Publication date2018
- ISBN 10 1730787622
- ISBN 13 9781730787621
- BindingPaperback
- LanguageEnglish
- Number of pages286
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Points Methodology: A Blue Print for Digital Marketing Strategy
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Independently Published, 2018
ISBN 10: 1730787622
ISBN 13: 9781730787621
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Points Methodology: A Blue Print for Digital Marketing Strategy
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ISBN 10: 1730787622
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POINTS Methodology: A Blue Print for Digital Marketing Strategy
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Independently published, 2018
ISBN 10: 1730787622
ISBN 13: 9781730787621
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POINTS Methodology: A Blue Print for Digital Marketing Strategy
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