Items related to Is It News?: Writing press releases that really work

Is It News?: Writing press releases that really work - Softcover

Labrow, Peter; Clarke, Robert

 
9781716516733: Is It News?: Writing press releases that really work
Softcover
ISBN 10: 1716516730 ISBN 13: 9781716516733
Publisher: Lulu.com, 2020

Synopsis

Every day, countless press releases are written and distributed. Some succeed, but most disappear without trace. Is it because – as some people claim – press releases no longer work? Or – as others say – because there are too many press releases? Emphatically, no. The brutal truth is that they fail, primarily, because they are neither interesting nor well written. Often casually dismissed as one of the easiest marketing tasks, writing a powerful, clear press release can be anything but. Is It News? is a detailed, in-depth guide for anyone tasked with writing press releases – whether a publicity professional, marketer or small-business owner. Based on the authors’ combined sixty years’ experience, Is it News? tackles the subject in rare depth – providing a comprehensive, practical, logical and understandable framework for dependable publicity success.

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Publisher
Lulu.com
Publication date
2020
Language
English
ISBN 10 
1716516730
ISBN 13 
9781716516733
Binding
Paperback
Number of pages
240