HSA Owner's Manual - Second Edition: What Every Accountholder, Employer, and Benefits Consultant Needs to Know about Health Savings Accounts---and How to Use Them Strategically - Softcover

Berkley, Todd

Softcover

ISBN 10: 1682541363 ISBN 13: 9781682541364

Publisher: Tate Publishing, 2015

Synopsis

"Better late than never, Todd Berkley has produced the Owner's Manual for HSAs that is so long overdue. It is easy to understand and should help many Americans understand the benefits and rules associated with HSAs. Mr. Berkley's understanding and passion for HSAs shine brightly, showing the path to maximizing one's opportunities with an HSA. I highly recommend this book to anyone owning or contemplating a health savings account." ---Roy Ramthun ("Mr. HSA" led the US Treasury Department's implementation of the HSA program after they were enacted into law in 2003) "Todd Berkley's expertise as a banker is exceeded by his grasp of insurance issues. Berkley is the go-to person for compliance questions, and he knows the intricacies of IRS guidance cold, making him an extraordinarily valuable asset to our industry. The Affordable Care Act and its implementing regulations are an impenetrable morass of confusing mandates---unless you know how to reach Berkley. This book allows everyone to reach him." ---Kevin McKechnie, founder and executive director of American Banker Association's HSA Council "Todd Berkley has been one of the key founding executives of the HSA industry, and is one of a handful of Americans who can answer any question you have about the inner workings of an HSA, or their interaction with the IRS regulations, or new regulations from the Affordable Care Act. Berkley has a knack for "keep it simple stupid," but the key to that is also to keep it accurate, which he does in spades. Berkley is also really good at seeing what is coming over the horizon for HSAs, mainly because he is a trusted intermediary between HSA competitors, giving him insights into a broad swath of market information to which very few have access." ---Dan Perrin, president of the HSA Coalition

About this title

About the Author

Todd Berkley is a leading practitioner in managing the business of health savings accounts (HSA) and is now a leading consultant focused on CDH growth strategies. His firm, HSA Consulting Services, LLC., is focused on HSA growth and also runs AskMrHSA.com, America’s #1 educational resource for health savings accounts. As HSA business leader for OptumHealth Bank (part of UnitedHealthcare) from 2005 to 2012, he was a driving force from shortly after start-up to making Optum a perennial industry leader in health accounts. While at Optum, Optum’s HSA business grew from 50,000 accounts to over 850,000 with balances exceeding $1.7 billion. Todd drove many industry innovations, such as publishing insights into consumer spending saving and investing activities, allowing consumers to trade off pricing elements to meet their individual needs, and guiding the development of a best-in-class web experience and education suite. Todd is a member of ABA HSA Council and has been an active member of AHIP HSA Leadership Council and ECFC Working Group and other industry advocacy activities. He was instrumental in helping the industry tell its story to key lawmakers, regulators, and administrators during the health reform debate, helping to preserve HSAs’ growing impact in health care. Todd’s career in consumer banking and investment product management and sales spans four decades and includes key roles at Magna Bank (now Regions), Norwest (now Wells Fargo), US Bank, and Sit Investment Associates, in addition to Optum. Todd received his undergraduate degree from McKendree College in Lebanon, Illinois. He earned his MBA at the Harvard Graduate School of Business and is a past president of the HBS Club of Minnesota. A native of Omaha, Nebraska, Mr. Berkley and his family live in Minnetonka, Minnesota. Todd’s family has been on an HSA plan since 2006 and owns more than twenty HSA accounts to keep a pulse on the latest developments at key HSA custodians.

Edition details

• Publisher: Tate Publishing
• Publication date: 2015
• ISBN 10: 1682541363
• ISBN 13: 9781682541364
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 280