Connecting With Consumers Through Effective Personalization and Programmatic Advertising - Softcover

Softcover

ISBN 10: 1668491478 ISBN 13: 9781668491478

Publisher: Business Science Reference, 2024

Synopsis

In the rapidly evolving digital landscape, the ability to connect with consumers through personalized and programmatic advertising has become a vital skill for global companies. As the market undergoes a paradigm shift towards consumer-centric approaches, the need for comprehensive knowledge in this domain is escalating every day. Connecting With Consumers Through Effective Personalization and Programmatic Advertising addresses a timely and pivotal theme that is crucial for companies and the academic community. By bridging the gap between theory and practice, this book equips readers with the tools and strategies necessary to make informed decisions and navigate the dynamic landscape of digital marketing. The book's invaluable content serves as a reliable resource for decision-makers in companies seeking to optimize their digital marketing strategies. It also delves into the depths of knowledge, skills, and processes behind effective personalization and programmatic advertising, offering valuable insights for researchers, teachers, students, and professionals alike.

About this title

About the Author

Jorge Remondes is a Professor at Higher Institute of Accounting and Administration of Porto, Polytechnic of Porto (ISCAP/PP), and Higher Institute of Entre Douro and Vouga (ISVOUGA), Portugal. Researcher at The Centre for Organisational and Social Studies of the Polytechnic of Porto (CEOS.PP) . Editor-in-chief at International Journal of Marketing, Communication and New Media. Author. Trainer of Executives and at the Ministry of Foreign Affairs of Portugal.

Edition details

• Publisher: Business Science Reference
• Publication date: 2024
• Language: English
• ISBN 10: 1668491478
• ISBN 13: 9781668491478
• Binding: Paperback
• Number of pages: 308
• Editor: Remondes Jorge, Madeira Paulo, Alves Carlos