Digital Entrepreneurship and Co-Creating Value Through Digital Encounters - Hardcover

Hardcover

ISBN 10: 1668474166 ISBN 13: 9781668474167

Publisher: IGI Global, 2023

Synopsis

Digital technologies have enabled certain opportunities for industries, societies, and companies to change for the better. The service sector has essentially evolved through significant developments in recent decades, such as the increasing adoption of artificial intelligence (AI) applications and automated technologies, including service robots, chatbots, and virtual assistants. Both digital transformation and digital entrepreneurship are multifaceted areas that relate to varied emerging technologies that have recently dominated the current service industry. These technologies serve to enhance various sociotechnical areas, including communication and collaboration, as well as co-creating business value and promoting service automation.

Digital Entrepreneurship and Co-Creating Value Through Digital Encounters contributes to the services' digital transformation and digital entrepreneurship domain by uncovering contemporary innovations used in the modern service industry. It supports modern applications of Industry 4.0, digital transformation, and entrepreneurship to facilitate value co-creation for contemporary businesses. Covering topics such as big data management, industrial relations, and tourist destination selection, this premier reference source is an ideal resource for entrepreneurs, business owners and managers, government officials, policymakers, students and educators of higher education, librarians, researchers, and academicians.

About this title

About the Authors

Farag Edghiem in a Senior Lecturer in Digital Marketing Communications at Manchester Metropolitan University - As an active contributor to numerous academic journals and conferences, the research foci of Dr Edghiem are on the topics of digital service innovation and the critical role of service employees in initiating innovation. Dr Edghiem's research also opts to explore the determinants of automated service encounters, both online and offline, and the digital transformation within the service sector.

Dr. Mohammed Ali is a senior fellow of higher education with over a decade of academic experience, serving institutions such as the University of Manchester, University of Bolton and currently the University of Salford. With a Ph.D. in information systems and a specialisation in digital transformation, he has left a significant mark on the academic landscape. Dr. Ali's research interests span a wide range of multidisciplinary topics, and his extensive publication record reflects his contributions to the academic community. His dedication to leadership roles, and commitment to fostering innovation make him a respected figure in the world of academia.

Edition details

• Publisher: IGI Global
• Publication date: 2023
• Language: English
• ISBN 10: 1668474166
• ISBN 13: 9781668474167
• Binding: Hardcover
• Number of pages: 312
• Editor: Edghiem Farag, Albakri Mohammed, Wood Robert