Managing Festivals for Destination Marketing and Branding - Hardcover

Hardcover

ISBN 10: 1668463563 ISBN 13: 9781668463567

Publisher: IGI Global, 2023

Synopsis

Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location.

Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

About this title

About the Author

Sharad Kumar Kulshreshtha (b. 1978) is an Assistant Professor at the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong-Meghalaya (India). He has acclaimed publications research papers in various books, journals of national and international repute and participated in national and international Seminars and Conferences. including International Conference on Wine Market and Cultures of Consumption in SHTM the Hong Kong Polytechnic University, Hong Kong. His area of research interest is Event Management, Health & Wellness, Sustainable Tourism. He has also been invited as a resource person in various universities and business associations of India to deliver talks as subject experts. He has co-edited books on ‘Emerging Dynamics of India Tourism & Hospitality: Transformation and Innovation’ and Global Developments in Healthcare and Medical Tourism Advance in Hospitality, Tourism, and the Service Industry (AHTSI) Book Series, IGI Global, U.S.A., Virus Outbreaks, and Tourism Mobility: Strategy to Encounter Global Health Hazards, Publisher: Emerald Publishing Limited under Book Series: Tourism Security Safety and Post Conflict Destinations Series.

Edition details

• Publisher: IGI Global
• Publication date: 2023
• Language: English
• ISBN 10: 1668463563
• ISBN 13: 9781668463567
• Binding: Hardcover
• Number of pages: 366
• Editor: Kulshreshtha Sharad Kumar