Building a Brand Image Through Electronic Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-services) - Hardcover

Hardcover

ISBN 10: 166845386X ISBN 13: 9781668453865

Publisher: IGI Global, 2022

Synopsis

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required.

Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.

About this title

About the Authors

|Arshi Naim - Editor|Dr. Arshi Naim , is recognized among the top 2% of Global Scientists (Stanford University and Elsevier 2024). She is a distinguished scholar with a Ph.D. in Business Management and an MBA in Marketing. Her academic journey, rooted in excellence, began with First Class Honors in Economics from Aligarh Muslim University. As an e-learning expert and certified peer reviewer with Quality Matters, U.S., Dr. Naim has further enhanced her expertise with certificates in Digital Marketing and Social Media Analytics from Accenture, UK, and entrepreneurship from Harvard University. A prolific researcher, she has authored over 79 Scopus and Web of Science-indexed publications and penned more than 10 acclaimed books with prestigious publishers like Taylor & Francis, Nova Sciences and IGI Global. Her work seamlessly blends theory and practice, inspiring future generations of scholars. Through her commitment to mentoring doctoral students and her extensive contributions to global research, Dr. Naim continues to shape the landscape of academic excellence.

Dr. Sandeep Kautish is an academician by choice and comes along with 18+ Years of work experience in academics including about 09 years in academic administration in various institutions in India and abroad. He earned his bachelor's, master's, and doctorate degrees in Computer Science on Intelligent Systems in Social Networks. He holds a Diploma in Management also. His areas of research interest are Decision Support Systems, Business Analytics, Machine Learning, Data Mining, and Information Systems. He has 46 publications in his Scopus account and his research works have been published in reputed journals i.e. Springer, Elsevier, Taylor & Francis, Hindawi, and IGI Global with high impact factor and SCI/SCIE/Scopus/WoS index. His research papers can be found at IEEE Transaction on Industrial Informatics (Impact Factor: 10.215), IEEE Access (SCI, Impact Factor: 3.715), Computer Standard & Interface (SCI, Elsevier, Impact Factor: 3.721), Journal of Ambient Intelligence and Humanized Computing (SCIE, Springer, Impact Factor: 3.662)), Wireless Personal Communications (SCIE, Springer, Impact Factor: 2.017), Multimedia Tools and Applications (Springer, SCIE, Impact Factor: 2.577).

Edition details

• Publisher: IGI Global
• Publication date: 2022
• Language: English
• ISBN 10: 166845386X
• ISBN 13: 9781668453865
• Binding: Hardcover
• Number of pages: 315
• Editor: Naim Arshi, Kautish Sandeep Kumar