Cases on Developing Effective Research Plans for Communications and Information Science - Softcover

Softcover

ISBN 10: 1668445271 ISBN 13: 9781668445273

Publisher: Information Science Reference, 2022

Synopsis

Different events in communication and information in today's society have highlighted the significant role that research plays in these two fields of the social sciences. Therefore, it is essential to determine how the efficacy of research can be enhanced at various levels, especially at the academic level. Of primary relevance in this is research connected to communication, both human-to-human and through media, and interactions with information sources. There exists a need for a resource for communications and information science researchers to enhance the effectiveness, impact, and visibility of research.

Cases on Developing Effective Research Plans for Communications and Information Science provides relevant frameworks for research in communications and information science. It elaborates on the strategic role of research at different levels of the information and communication society. Covering topics such as audience research, literary reading mediation, and social science theses, this case book is an excellent resource for libraries and librarians, marketing managers, communications professionals, students and educators of higher education, faculty and administration of higher education, government officials, researchers, and academicians.

About this title

About the Author

María-Victoria Carrillo-Durán is a Professor of Communication & Advertising at the University of Extremadura.

Edition details

• Publisher: Information Science Reference
• Publication date: 2022
• Language: English
• ISBN 10: 1668445271
• ISBN 13: 9781668445273
• Binding: Paperback
• Number of pages: 466
• Editor: Carrillo-Durán María-Victoria, Pérez Pulido Margarita