Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN, VOL 1 - Hardcover

Hardcover

ISBN 10: 1668432889 ISBN 13: 9781668432884

Publisher: Business Science Reference, 2020

Synopsis

Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region.</p><p>The <b>Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN</b> is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers

Edition details

• Publisher: Business Science Reference
• Publication date: 2020
• Language: English
• ISBN 10: 1668432889
• ISBN 13: 9781668432884
• Binding: Hardcover
• Number of pages: 500
• Editor: Almunawar Mohammad Nabil, Anshari Ali Muhammad, Ariff Lim Syamimi