Creativity Models For Innovation in Management and Engineering (Advances in Logistics, Operations, and Management Science) - Hardcover

 
9781668423394: Creativity Models For Innovation in Management and Engineering (Advances in Logistics, Operations, and Management Science)
Hardcover
ISBN 10: 1668423391 ISBN 13: 9781668423394
Publisher: IGI Global, 2022

Synopsis

In today's competitive environments, only the most creative and innovative organizations are able to survive. Indeed, instead of reacting to the market challenges, creative and innovative organizations act in a proactive way, establishing and developing strategies able to leverage, continuously, their creativity and their innovative abilities to attain long term success and competitiveness.

Whether in the profit or non-profit sectors, or in the public or private sector, this book is designed to improve the knowledge, abilities, skills, and effectiveness, of all those that in their daily life are involved in creativity and innovative management and engineering. This book is an essential resource for academics, researchers, human resources managers, managers, engineers, and other professionals in related matters with creative and innovative management and engineering.

This book introduces new lines of research about creativity and innovation in management and engineering areas. The models, theories and tools presented and discussed within enlighten management to take a more creative, innovative and strategic role in organizations. In the business world, there is a growing importance of sophisticated analysis for managers to support decision making, to use strategic information and creative and innovative tools in order to guide thinking and behavior as well as to manage more strategically to adapt to competitive environments and improve business performance and growth.

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About the Author

Carolina Machado, University of Minho, Portugal

J. Paulo Davim, University of Aveiro, Portugal

"About this title" may belong to another edition of this title.

Publisher
IGI Global
Publication date
2022
Language
English
ISBN 10 
1668423391
ISBN 13 
9781668423394
Binding
Hardcover
Number of pages
300
Editor
Machado Carolina, Davim J. Paulo

Other Popular Editions of the Same Title

9781668423400: Creativity Models for Innovation in Management and Engineering

Featured Edition

ISBN 10:  1668423405 ISBN 13:  9781668423400
Publisher: Business Science Reference, 2022
Softcover