Brand You Economics: Timeless, Tangible Principles and Tools to Build Your Brand Legacy - Softcover

Eriksen, Arnt

Softcover

ISBN 10: 1665584378 ISBN 13: 9781665584371

Publisher: Authorhouse UK, 2021

Synopsis

Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. In fact, mistakes can be almost impossible to fix. Brand You Economics highlights what influences a brand's performance so you can determine how your brand contributes to the bottom line. Based on the author's lifetime of discovering best marketing practices, it teaches you to: • humanize your brand in seven distinct ways; • leverage the power of influencer marketing; • cultivate authentic relationships; • map the customer journey. You'll learn how to find out about your audience, tell your story, and create a strong brand. By applying the book's insights and principles, you'll be able to build a brand that will outlast your lifetime. Welcome to Brand You Economics, timeless, tangible tools and principles to ensure your brand's legacy.

About this title

About the Author

Arnt Eriksen is a creative strategist who is passionate about marketing. He started as an art director in an advertising agency more than twenty years ago and has also been a creative director, chief innovation officer, and chief marketing officer. His vision statement is to "use his knowledge, passion and curiosity to make a positive impact on people around him." His personal brand is being a creator who makes stories that sell.

Edition details

• Publisher: Authorhouse UK
• Publication date: 2021
• Language: English
• ISBN 10: 1665584378
• ISBN 13: 9781665584371
• Binding: Paperback
• Number of pages: 216