Corporate Caffeine: Boosting B2B Growth through Sales and Marketing Alignment - Softcover

Coffey, Dacia

Softcover

ISBN 10: 1663219265 ISBN 13: 9781663219268

Publisher: iUniverse, 2022

Synopsis

Our busy world is killing the art of communication—and in the B2B world, it’s even worse. We have faster, better, and cheaper ways to reach our target market, yet less than 60% of B2B salespeople hit their sales quota. Worse, the gnashing of teeth from CEOs and CFOs around the world can be heard after listening to marketing metrics that can’t be translated into business impact. The gap between buyer, seller, and marketer has become the business world’s Bermuda triangle of lost opportunities, lost profits, and lost growth. And now, in a post-COVID world, business relationships and communication will never be the same. This complex world requires a return to simple, yet profound fundamentals of human communication. It’s time for a new map to navigate marketing and sales in a complicated and noisy world. That map has arrived.

Edition details

• Publisher: iUniverse
• Publication date: 2022
• Language: English
• ISBN 10: 1663219265
• ISBN 13: 9781663219268
• Binding: Paperback
• Number of pages: 142