“Essential guidance for first-gen students…a holistic approach that goes beyond the job search to help readers thrive in their new roles.” —Kelly Glew, President, The Steppingstone Foundation
“A timely, concise, and invaluable guide for first-gen students entering professional life…should be required reading for students and the faculty who support them.” —Richard Herman, Former Chancellor, University of Illinois Urbana-Champaign
What If…Why Not? is an empowering, practical guide for first-generation college graduates navigating the leap from campus to career. Centered on real voices and lived experiences of first-gen young professionals, this book delivers actionable advice on landing your first job, marketing your strengths, and charting a sustainable path forward. It also tackles the deeper challenges that often go unspoken—like imposter syndrome, family dynamics, and systemic barriers. With relatable stories, solid insight, and high-impact strategies, What If…Why Not? helps first-gen grads not only succeed but to thrive.
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Susan Gershenfeld, PhD, MBA, MSW, has dedicated her career to creating opportunities for others, serving in leadership roles across state government, universities, and professional associations. For over 15 years, she has championed the success of low-income, first-generation college students-most recently as Founder & CEO of FirstGen Ahead. Her vision for this guidebook is shaped by her own journey as a first-generation college graduate, extensive research, and hands-on work. She is driven by a steadfast belief that talented, hardworking students deserve the chance to thrive and reach their full potential.
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