Items related to The Big Shift: Redefining Marketing in a Multicultural...
Synopsis
Future growth will require that all corporations undergo… The Big Shift. This book proposes the unpopular: right size the traditional cultural silo and place multicultural consumers front and center of mainstream marketing to drive growth. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This book takes a critical look at the past, present and future of marketing to Latinos and advances a strategic framework of how marketers can take their business to new heights in the 21st century.
"synopsis" may belong to another edition of this title.
Search results for The Big Shift: Redefining Marketing in a Multicultural...
Stock Image
The Big Shift
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 49779057-6
Quantity: 2 available
Stock Image
The Big Shift
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 49779057-6
Quantity: 1 available
Stock Image
The Big Shift: Redefining Marketing in a Multicultural America
Published by
Center for Multicultural Science, 2020
ISBN 10: 1647042232
ISBN 13: 9781647042233
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 140. Seller Inventory # C9781647042233
Quantity: Over 20 available
Stock Image
The Big Shift: Redefining Marketing in a Multicultural America
Published by
Center for Multicultural Science, 2020
ISBN 10: 1647042232
ISBN 13: 9781647042233
New
Softcover
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9781647042233
Quantity: Over 20 available
Seller Image
The Big Shift: Redefining Marketing in a Multicultural America (Paperback or Softback)
Published by
Center for Multicultural Science 12/9/2020, 2020
ISBN 10: 1647042232
ISBN 13: 9781647042233
New
Paperback or Softback
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.
Seller rating 5 out of 5 stars
Paperback or Softback. Condition: New. The Big Shift: Redefining Marketing in a Multicultural America 0.47. Book. Seller Inventory # BBS-9781647042233
Quantity: 5 available
Stock Image
The Big Shift: Redefining Marketing in a Multicultural America
Published by
Center for Multicultural Science, 2020
ISBN 10: 1647042232
ISBN 13: 9781647042233
Used
Softcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00076790921
Quantity: 2 available
Seller Image
The Big Shift: Redefining Marketing in a Multicultural America
Published by
Touchladybirdlucky Studios Dez 2020, 2020
ISBN 10: 1647042232
ISBN 13: 9781647042233
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware. Seller Inventory # 9781647042233
Quantity: 2 available
Seller Image
The Big Shift: Redefining Marketing in a Multicultural America
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 904776988
Quantity: Over 20 available
Stock Image
The Big Shift: Redefining Marketing in a Multicultural America
Published by
Center for Multicultural Science, 2020
ISBN 10: 1647042232
ISBN 13: 9781647042233
Used
Softcover
Seller: Hawking Books, Edgewood, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Like New. Like New. Clean, Tight and Neat. Five star seller - Buy with confidence! Seller Inventory # X1647042232X1
Quantity: 1 available
Stock Image
The Big Shift: Redefining Marketing in a Multicultural America
Published by
Center for Multicultural Science, 2020
ISBN 10: 1647042232
ISBN 13: 9781647042233
New
Softcover
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # ABLIING23Mar2811580264431
Quantity: Over 20 available