Synopsis
"Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.
Unlock the Secrets to Business Success Through Deep Customer Understanding
Are you ready to transform your marketing strategies and achieve sustainable business growth? Succeed Through Customer Knowledge provides a groundbreaking approach to understanding your customers, generating innovative ideas, and optimizing your marketing investments.
This book introduces powerful frameworks like n1 analysis, the Customer Pyramid, and the 9segs map, enabling you to:
- Gain actionable insights into customer behavior and psychology
- Develop targeted marketing plans that resonate with your audience
- Maximize your marketing ROI and drive business expansion
"synopsis" may belong to another edition of this title.
About the Author
CEO of Strategy Partners and co-founder of M-Force
(Management consultant and active investor)
1990 - P&G, Japan, Brand Manager / Marketing Director.
2006 - ROHTO Pharmaceutical, Executive Officer / General Manager of Marketing Division.
2015 - L'Occitane, Japan, CEO. 2016 - Contributed to L'Occitane group's most profitable year. Later became an External Director and Strategic Advisor.
2017 - SmartNews, Senior Vice President of Marketing Japan and USA. Later became a marketing strategy advisor.
"About this title" may belong to another edition of this title.
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Paperback. Condition: new. Paperback. "Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.Unlock the Secrets to Business Success Through Deep Customer UnderstandingAre you ready to transform your marketing strategies and achieve sustainable business growth? Succeed Through Customer Knowledge provides a groundbreaking approach to understanding your customers, generating innovative ideas, and optimizing your marketing investments.This book introduces powerful frameworks like n1 analysis, the Customer Pyramid, and the 9segs map, enabling you to: Gain actionable insights into customer behavior and psychologyDevelop targeted marketing plans that resonate with your audienceMaximize your marketing ROI and drive business expansionDiscover how to build a customer-centric business that thrives in today's rapidly evolving digital landscape. Perfect for business professionals, marketers, and entrepreneurs seeking a competitive edge. Translation of: Jissen kokyaku kiten maaketingu. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781642731576
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Paperback. Condition: new. Paperback. "Customer-originated Marketing" is a unique approach that scrutinizes all the options that are beneficial from the customer's perspective and feelings. These options include not only competitors in the same customer category, but also alternatives outside that category.Unlock the Secrets to Business Success Through Deep Customer UnderstandingAre you ready to transform your marketing strategies and achieve sustainable business growth? Succeed Through Customer Knowledge provides a groundbreaking approach to understanding your customers, generating innovative ideas, and optimizing your marketing investments.This book introduces powerful frameworks like n1 analysis, the Customer Pyramid, and the 9segs map, enabling you to: Gain actionable insights into customer behavior and psychologyDevelop targeted marketing plans that resonate with your audienceMaximize your marketing ROI and drive business expansionDiscover how to build a customer-centric business that thrives in today's rapidly evolving digital landscape. Perfect for business professionals, marketers, and entrepreneurs seeking a competitive edge. Translation of: Jissen kokyaku kiten maaketingu. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781642731576
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