Principles of Product Management - Hardcover

Hardcover

ISBN 10: 1639894403 ISBN 13: 9781639894406

Publisher: States Academic Press, 2022

Synopsis

The organizational functions within a company which are concerned with the development of a new product are studied under product management. Some of its important aspects are forecasting, pricing, product launch, marketing and product life cycle. They are used together to collect information for the companies and their extended enterprises. The key objective of product management strategies is to increase the market share and sales revenue of the company. These are broadly categorized into strategic product management, product marketing and technical product management. Product management also plays an important role in bridging gaps within the company between different teams having different areas of expertise. It is also crucial for making decisions related to product elimination. The various sub-fields of product management along with the technological progress that have future implications are glanced at in this book. The topics included herein on product management are of utmost significance and bound to provide incredible insights to readers. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.

Edition details

• Publisher: States Academic Press
• Publication date: 2022
• Language: English
• ISBN 10: 1639894403
• ISBN 13: 9781639894406
• Binding: Hardcover
• Number of pages: 246
• Editor: Smith Diane