Human-Centered Communication: A Business Case Against Digital Pollution - Hardcover

Beute, Ethan; Pacinelli, Stephen

Hardcover

ISBN 10: 1639080007 ISBN 13: 9781639080007

Publisher: Fast company Press, 2021

Synopsis

We’re spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution, we often create it. At risk are relationships and revenue. The only viable way forward is to be more thoughtful, intentional, and personal. Human-Centered Communication provides a philosophy and practice to help you connect in more meaningful and effective ways with prospects, customers, team members, and every stakeholder in your success. The concepts and models in this book apply to any form or channel of communication, but human centricity favors video. More visual and emotional than faceless digital communication, video enhances tone, intent, subtlety, nuance, and meaning. Learn to be more clear and confident on camera in live video calls, meetings, and presentations, as well as in recorded video emails, social messages, and text messages. The authors of the bestselling Rehumanize Your Business join with eleven industry-leading experts from companies like Salesforce, HubSpot, and RE/MAX to lead the growing conversation on leveraging human strengths in an increasingly digital world. The brightest future is tech-enabled, but authors Ethan Beute and Stephen Pacinelli show that it’s also human-centered.

About this title

About the Author

Ethan Beute Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan Beute has spent the past decade helping business professionals be more personal and human through simple video messages. He's sent more than 10,000 videos himself. Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduate degrees from the University of Michigan and the University of Colorado-Colorado Springs in communication, psychology, and marketing. He lives in Colorado Springs with his wife and son. Stephen Pacinelli A passionate storyteller by nature who measures his success by helping people reach their potential, Steve Pacinelli is Chief Marketing Officer at BombBomb and coauthor of Rehumanize Your Business. Prior to joining BombBomb, he was a customer and advocate of personal video for its benefits to his sales teams as Sales Manager, Vice President of Events, and National Speaker for Realtor.com. Steve's presented to more than 1,000 audiences on topics like online marketing, video communication, consumer psychology, and lead conversion. He resides in Downingtown, PA with his wife, twin boys, and daughter.

Edition details

• Publisher: Fast company Press
• Publication date: 2021
• Language: English
• ISBN 10: 1639080007
• ISBN 13: 9781639080007
• Binding: Hardcover
• Number of pages: 272