Selling in the Real World: Why Everything’s Changed, Why Nothing’s Changed - Softcover

Sternlieb, Larry

Softcover

ISBN 10: 1636980767 ISBN 13: 9781636980768

Publisher: Morgan James Publishing, 2023

Synopsis

Sales is an art form.

Sales strategies are required everywhere, for everyone. They’re used all the time: to get a raise, to get a date, or even to get a high-level executive to agree to a twenty-million dollar order. The better someone is at selling themselves, their ideas, and/or their product, the better their results. 

Rather than a list of tricks, Selling in the Real World is strategic guide of plans, behaviors, and attitudes that will improve an individual’s ability to sell. Larry Sternlieb’s approach features stress-tested principles for anyone to create an easy-to-understand track to run on. And a better track always produces results—results that are easier, faster, and unbeatable. 

Selling in the Real World is not a feel-good book. It was designed to be hard-hitting, to provide a solid track for both the experienced sales professional looking to refocus and polish their skills, as well as for those about to create their livelihood from the art of sales for the first time.

About this title

About the Author

Larry Sternlieb was born into a family that valued hard work and self-determination. His father, Dr. Max Sternlieb, was the County Health Commissioner in Portage County, Ohio, for more than twenty years; Attorney Mollie, Larry’s mother, was the first woman graduate of the Akron University Law School and worked in the legal profession before retiring to raise her son. Both parents fell ill while Larry was still a boy, with his father suffering from a disabling stroke and his mother being diagnosed from cancer, and they both passed during his freshman year at Kent State University.

Following graduation from Kent State University, Larry pursued sales with the same intensity and effort that got him successfully through college. His first sales position was with one of America’s leading sales organizations, Xerox, where he was honored as Rookie of the Year and awarded Top Sales Rep/Marketing Rep of the Year for Northern Ohio. His career in sales is filled with successes from high profile companies like Trend Micro, Citrix Systems, General Electric Consulting Corporation, General Data Comm, Black Box, McDonnell Douglas, and Prime Computer. He has served as both sales manager and sales executive, regularly obtaining Pro and President Club status while consistently exceeding his quota.

Larry went on to create Larry Sternlieb Seminars (LSS, LLC), a sales training methodology based on his personal experiences and practices. LSS training is unique in that it uses only ‘real world’ practices geared for the technology and rapid pace of the Twenty-First Century.

Edition details

• Publisher: Morgan James Publishing
• Publication date: 2023
• Language: English
• ISBN 10: 1636980767
• ISBN 13: 9781636980768
• Binding: Paperback
• Edition number: 2
• Number of pages: 212