You Are an IP Company Activation Guide: 12 Thinking Tools to Find, Protect, and Leverage Your Intellectual Property in the Age of AI (You Are An IP Company Series) - Softcover

Book 2 of 2: You Are An IP Company Series

Oberbrunner, Kary ; Rubino, Katherine

9781636806907: You Are an IP Company Activation Guide: 12 Thinking Tools to Find, Protect, and Leverage Your Intellectual Property in the Age of AI (You Are An IP Company Series)

Softcover

ISBN 10: 1636806902 ISBN 13: 9781636806907

Publisher: Ethos Collective, 2026

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AI didn't just change how fast content can be created. AI changed how fast ideas can be copied.

Your book, brand, and business contain far more intellectual property than you realize.

The problem? Most people don't know how to find, protect, and leverage their IP.

You Are an IP Company Activation Guide is the hands-on companion to You Are an IP Company: The 12-Step Plan to Increase Your Intellectual Property Influence, Impact, and Income.

Created by Wall Street Journal and USA Today bestselling author Kary Oberbrunner and Katherine Rubino, a top intellectual property attorney and Partner at Wiggin and Dana LLP, this practical guide helps entrepreneurs, creators, and owners move from IP awareness to IP action.

In the age of AI, promotion without protection creates exposure. Your ideas are being scraped, stolen, and commercialized before you even realize they have value. AI companies need a constant stream of new human IP to train on, or they decrease in value, suffer, and die from "AI Model Collapse." Authentic human-created intellectual property is becoming more valuable, not less.

That is why you need a new rhythm for your IP: Find it. Protect it. Leverage it.

Inside this activation guide, you'll discover how to:

Find hidden IP inside your ideas, books, brands, systems, stories, and strategies
Organize your IP before it gets lost, copied, or exposed
Name and describe your IP so clients, collaborators, and competitors respect you and your space
Build healthy IP hygiene into your creative or company workflow
Create a first layer of proof before you pitch, publish, post, or promote
Increase enterprise value through proven pathways of IP monetization
Turn protected IP into clarity, confidence, and capital

This isn't a legal textbook or theory. It is an activation guide.
Because talking about IP doesn't protect IP. Action does.

Your ideas are valuable.

This guide will help you find, protect, and leverage your IP in the age of AI.

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About the Authors

KARY OBERBRUNNER is a Wall Street Journal and USA Today bestselling author of more than a dozen books. As CEO of Igniting Souls and Blockchain Life, he helps authors, entrepreneurs, and influencers publish, protect, and promote their Intellectual Property and turn it into 18 streams of income. His companies are committed to: Setting Free World-Changing Ideas. An award-winning novelist, TEDx speaker, screenwriter, and inventor, he's been featured in Entrepreneur, Forbes, CBS, Fox News, Yahoo, and many other major media outlets. As a young man, he suffered from severe stuttering, depression, and self-injury. Today a transformed man, Kary ignites souls. He speaks internationally on a variety of topics including leadership, personal growth, human performance, blockchain technology, and entrepreneurship. As a futurist, he often consults on marketing, branding, Intellectual Property, and Web3.He has several earned degrees, including a Bachelor of Arts, Masters in Divinity, and Doctorate in Transformational Lead

Katie Rubino is a Partner in the Corporate Department of Wiggin & Dana.Katie frequently represents clients in target discovery collaborations, helping structure spin-offs, divestitures, and out-licensing from pharma, hospital systems, and academic research institutions. She also counsels life sciences companies developing pharmaceuticals, vaccines, medical devices, antibody products, and digital health, and advises companies raising growth capital, merger and acquisition transactions, and initial public offerings. Katie is experienced in transactions involving intellectual property rights, strategic partnerships, licensing, and research collaborations.Katie chairs the Chemistry and the Law division of the American Chemical Society and has been featured in the Wall Street Journal, Fox Business, and Nature Biotechnology.Katie holds a J.D. from Suffolk University Law School, a Doctor of Pharmacy from Northeastern University, and is dually qualified to practice in both the United States and England and Wales.

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