Pre-decision Information Accessing and Behavioral Process Technology (BPT) (Legend in Consumer Behavior) - Hardcover

Jacoby, Jacob; Publishers, Vibrant

Hardcover

ISBN 10: 1636515835 ISBN 13: 9781636515830

Publisher: Vibrant Publishers, 2025

Synopsis

Pre-decision Information Accessing and Behavioral Process Technology (BPT) by Jacob Jacoby examines the processes by which consumers access and interpret information before making decisions. This book introduces the concept of Behavioral Process Technology (BPT), a framework that highlights the mental and behavioral strategies consumers use to evaluate choices in an increasingly information-rich world. Jacoby delves into how individuals process pre-decision information, the role of cognitive biases, and the impact of external influences on decision-making. By blending psychological theories with practical marketing applications, Jacoby explores how BPT can be leveraged to improve marketing strategies and enhance consumer engagement. This book offers valuable insights into the cognitive mechanisms at play in decision-making processes and provides marketers with the tools to better understand and influence consumer choices. Essential reading for marketing professionals and behavioral scientists, Pre-decision Information Accessing and BPT deepens our understanding of pre-purchase consumer behavior.

About this title

About the Authors

Jacob (Jack) Jacoby has been the Merchants Council Professor of Consumer Behavior and Retail Management at the Stern School of Business, New York University since 1981. Prior to that, he received his Ph.D. in Social Psychology from Michigan State University in 1966. After serving as a First Lieutenant in the U.S. Air Force (1965-1968), he directed the Consumer Psychology Program within the Department of Psychological Sciences at Purdue University (1968-1981). He is Past President of the Association for Consumer Research (1975) and the Society of Consumer Psychology (1973-74) and a Fellow of the American Psychological Association, the American Psychological Society, the Association for Consumer Research, the Society for Social Psychology, the Society for Consumer Psychology, and the Society for Psychology and Law. Jacoby's scholarly output includes more than 165 chapters and articles, ten books and monographs, hundreds of talks at professional conferences, universities, and before industry audiences. He served on a number of editorial boards, including the Journal of Marketing Research, the Journal of Consumer Research, Computers in Human Behavior and the Trademark Reporter.

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Edition details

• Publisher: Vibrant Publishers
• Publication date: 2025
• Language: English
• ISBN 10: 1636515835
• ISBN 13: 9781636515830
• Binding: Hardcover
• Number of pages: 618