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HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) - Softcover

Review, Harvard Business

 
9781633694286: HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)
Softcover
ISBN 10: 1633694283 ISBN 13: 9781633694286
Publisher: Harvard Business Review Press, 2018

Synopsis

Don't let a fear of numbers hold you back.

Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?

Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.

You'll learn how to:

  • Identify the metrics you need to measure
  • Run experiments and A/B tests
  • Ask the right questions of your data experts
  • Understand statistical terms and concepts
  • Create effective charts and visualizations
  • Avoid common mistakes

"synopsis" may belong to another edition of this title.

About the Author

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

Author social media/website info: hbr.org; @HarvardBiz; linkedin.com/company/harvard-business-review; facebook.com/harvardbusinessreview; youtube.com/user/harvardbusinessreview

From the Back Cover

Don't let a fear of numbers hold you back. Whether you're working with data experts or running your own tests, you'll find answers in the H BR Guide to Data Analytics Basics for Managers . This book describes a three-step process to get the information you need, study the data, and communicate your findings to others.

"About this title" may belong to another edition of this title.

Publisher
Harvard Business Review Press
Publication date
2018
Language
English
ISBN 10 
1633694283
ISBN 13 
9781633694286
Binding
Paperback
Number of pages
256