The Story Cycle: Your Business Guide to Better Marketing - Hardcover

Carnes, Robert

Hardcover

ISBN 10: 1632965445 ISBN 13: 9781632965448

Publisher: Lucid Books, 2022

Synopsis

Storytelling is more than a business buzzword. You know a good story when you hear one, but how do you use them to grow your business and accomplish your mission?

Good organizational stories connect your audience, build trust, and set you apart from the crowd. The Story Cycle introduces a revolutionary (pun intended) process for how to practically achieve that.

Learn how to:

• Listen for the right stories to tell

• Edit narratives to be more effective

• Share stories using the right skills and platforms

• Invite your audience into an experience they'll remember

• Call the listener to action

• Demonstrate how this changes their life for the better

Your audience needs what your business offers-they just don't realize it yet. Stop struggling with marketing and embrace the path to better storytelling.

About this title

About the Author

Robert Carnes is a professional marketer, freelance copywriter, and the author of two previous books, including The Original Storyteller. His career has included work in sports, nonprofits, churches, and a digital marketing agency, all focused on helping organizations tell better stories. He lives in Atlanta with his wife and daughter.

Edition details

• Publisher: Lucid Books
• Publication date: 2022
• Language: English
• ISBN 10: 1632965445
• ISBN 13: 9781632965448
• Binding: Hardcover
• Number of pages: 202