It can be messy and overwhelming to figure out how to solve thorny problems. Where do you start? How do you know where to look for information and evaluate its quality and bias? How can you feel confident that you are making a careful and thoroughly researched decision?
Whether you are deciding between colleges, navigating a career decision, helping your aging parents find the right housing, or expanding your business, Problem Solved will show you how to use the powerful AREA Method to make complex personal and professional decisions with confidence and conviction.
Cheryl's AREA Method coaches you to make smarter, better decisions because it:
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Cheryl Strauss Einhorn an award-winning investigative journalist, covers business, economic, and financial news for publications including Barron's, Pro Publica, Foreign Policy, and the New York Times. As the founder of CSE Consulting, a strategic consulting practice, she applies her AREA Method--initially developed to promote better decision-making in her journalism work--toward the success of businesses and individuals. A Columbia University adjunct professor, she teaches her AREA Method at Columbia Business School, having also taught it at the Graduate School of Journalism. To learn more about Einhorn, please visit areamethod.com.
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