Integrated Marketing: From Planning to Implementation - Hardcover

 
9781632407757: Integrated Marketing: From Planning to Implementation
Hardcover
ISBN 10: 1632407752 ISBN 13: 9781632407757
Publisher: Clanrye International, 2019

Synopsis

This book on Integrated Marketing covers a number of topics ranging from understanding various stages and forms of marketing, studying exchange relationships, strategizing marketing concepts and implementing them, etc. for the success of a business in a competitive space. Integrated marketing involves gaining knowledge about the usage of a variety of tools such as SWOT or PEST Analysis that are required to build feasible yet innovative marketing models. This book elucidates new techniques of marketing and their applications in a multidisciplinary approach. It also sheds light on some of the unexplored aspects of the subject. Those in search of information to further their knowledge will be greatly assisted by this book.

"synopsis" may belong to another edition of this title.

Publisher
Clanrye International
Publication date
2019
Language
English
ISBN 10 
1632407752
ISBN 13 
9781632407757
Binding
Hardcover
Number of pages
206
Editor
Gupta Ankur