Be an InventHER: An Everywoman's Guide to Creating the Next Big Thing - Softcover

Yoo, Mina

Softcover

ISBN 10: 1632172755 ISBN 13: 9781632172754

Publisher: Sasquatch Books, 2019

Synopsis

The complete guide to inventing for any female entrepreneur who wants to take her invention, innovation, or creation from an idea to the marketplace

Authors Mina Yoo and Hilary Meyerson offer practical advice to any woman looking to take an invention from idea to market. Walking you through the entire process, they offer encouragement, success stories of other female inventors, and concrete guidance to help readers realize their dreams of invention.

Inventing and innovation is a hot topic, and this book-coauthored by a woman who created a successful business that started as a sketch on a cocktail napkin-offers a helping hand through the invention process without intimidation or undue complication.

About this title

About the Author

Mina Yoo is a a savvy entrepreneur and a former professor and researcher of entrepreneurship at the University of Washington Foster School of Business and Stanford University. As a new mom training to summit Mount Rainier, she reinvented the carabiner by developing the Heroclip, a modified version that features a clip and a rotating, folding hook.

A recovering lawyer, coauthor Hilary Meyerson is a professional writer and social media marketing expert. She has written feature stories for several regional national and literary magazines including Seattle magazine, Seattle Metropolitan and McSweeney's. She also runs a social media/marketing company, Little Candle Media, where she advises many startup businesses on how to best leverage social media in their marketing efforts.

Edition details

• Publisher: Sasquatch Books
• Publication date: 2019
• Language: English
• ISBN 10: 1632172755
• ISBN 13: 9781632172754
• Binding: Paperback
• Number of pages: 272