How Business Works: Making Profits, Taking Risks, and Creating Value in a Global Economy (Fifth Edition) - Softcover
Synopsis
Bright, eager business students deserve a rigorous, exciting introduction to the fundamentals of business. How Business Works: Making Profits, Taking Risks and Creating Value in a Global Economy is a dynamic Introduction to Business textbook that takes a holistic, comprehensive, real-world approach, incorporating both theory and practice.
The global business challenges facing today's students are more complex than ever before. How Business Works prepares students to meet these challenges head-on, and become successful learners and leaders. The book offers a fresh, timely perspective on the way business is taught by organizing concepts around the unifying framework of value. A serious textbook for serious business students, this text addresses the quantitative and technical topics often glossed over in competing books, such as risk versus return, foreign exchange, and the time value of money.
Adopting professors will have the option to utilize a complete online Learning Management System with a robust set of teaching and learning resources that enable faculty and students to examine each concept in greater depth. These resources include:
- An online test bank with over 1,900 questions, organized by chapter. Each question has a stated level of difficulty, a related lesson objective, and complete source information
- PowerPoint lecture slides
- Section and chapter video introductions by the author
- Related web videos that reinforce chapter content
- An integrated gradebook
- Flashcards, games and student activities
- An opportunity to engage in a collaborative teaching community with the author and other adopters through dialog and guest-lecturer appearances
Robert S. Kemp, DBA, CPA is the Ramon W. Breeden, Sr. Research Professor at the McIntire School of Commerce, University of Virginia. During his 30 years at the school, he has taught numerous undergraduate and graduate courses, as well as executives around the world. His scholarly works include over 70 completed projects, including books, monographs, articles, cases, and working papers. He has worked with and taught for organizations such as Navigant, Bank of America, Wellington Management, Ernst & Young, the Russian Bankers Association, and other prestigious organizations. He is a Certified Public Accountant and possesses a baccalaureate, masters, and doctorate in business administration.
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