Business Analytics, Volume II: A Data Driven Decision Making Approach for Business: 2 - Softcover

Amar Sahay (author)

Softcover

ISBN 10: 1631574795 ISBN 13: 9781631574795

Publisher: Business Expert Press, 2019

Synopsis

This business analytics (BA) text discusses the models based on fact-based data to measure past business performance to guide an organization in visualizing and predicting future business performance and outcomes.

It provides a comprehensive overview of analytics in general with an emphasis on predictive analytics. Given the booming interest in analytics and data science, this book is timely and informative. It brings many terms, tools, and methods of analytics together.

The first three chapters provide an introduction to BA, importance of analytics, types of BA-descriptive, predictive, and prescriptive-along with the tools and models. Business intelligence (BI) and a case on descriptive analytics are discussed. Additionally, the book discusses on the most widely used predictive models, including regression analysis, forecasting, data mining, and an introduction to recent applications of predictive analytics-machine learning, neural networks, and artificial intelligence. The concluding chapter discusses on the current state, job outlook, and certifications in analytics.

About this title

About the Author

Amar Sahay, Founder and Principal of QMS Global, LLC.

Edition details

• Publisher: Business Expert Press
• Publication date: 2019
• Language: English
• ISBN 10: 1631574795
• ISBN 13: 9781631574795
• Binding: Paperback
• Number of pages: 404