Revenue Management: A Path to Increased Profits - Softcover

Ronald J. Huefner (author)

Softcover

ISBN 10: 1631570935 ISBN 13: 9781631570933

Publisher: Business Expert Press, 2015

Synopsis

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.

About this title

About the Author

Ronald Huefner, Professor Emeritus, State University of New York at Buffalo, USA.

Edition details

• Publisher: Business Expert Press
• Publication date: 2015
• Language: English
• ISBN 10: 1631570935
• ISBN 13: 9781631570933
• Binding: Paperback
• Edition number: 2
• Number of pages: 200