The Seven Principles of Digital Business Strategy (Digital and Social Media Marketing and Advertising Collection) - Softcover

Niall McKeown (author) & Mark Durkin (author)

 
9781631570339: The Seven Principles of Digital Business Strategy (Digital and Social Media Marketing and Advertising Collection)
Softcover
ISBN 10: 1631570331 ISBN 13: 9781631570339
Publisher: Business Expert Press, 2017

Synopsis

If we are creating most of our competitive advantage at the strategic planning stage, why are we spending so little time on this and so much time on technology? This book is not about why you should digitally transform and become more strategic; it's about how. It lays out the steps that must be taken, the data that should be used, and the decision tree to be followed. Following the principles laid out in this book allows organizational leaders, marketers, and technologists to talk at a high strategic level without getting bogged down in the tactics and delivery that consumes most of the time, attention, and activity in the modern workplace. Use the seven principles of digital business strategy to define the direction of travel for your business in today's digital economy.

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About the Author

Niall McKeown, iON Company, Northern Ireland, United Kingdom.

"About this title" may belong to another edition of this title.

Publisher
Business Expert Press
Publication date
2017
Language
English
ISBN 10 
1631570331
ISBN 13 
9781631570339
Binding
Paperback
Number of pages
158