Mistakes Authors Make: Essential Steps for Achieving Success as an Author - Softcover

Frishman, Rick; Ridgway, Bret; Hane, Bryan

Softcover

ISBN 10: 1630474576 ISBN 13: 9781630474577

Publisher: Morgan James Publishing, 2015

Synopsis

The publishing landscape can be a tricky one to navigate. There are so many aspects to authoring and publishing a book that it’s easy for you to make critical mistakes that can you off course and significantly decrease your chances for success.

How many of the 50 biggest mistakes authors make are you making? When you learn to avoid the biggest mistakes authors make you can greatly enhance your chances for success in the publishing world.

In this insider’s look at the worlds of publishing and book marketing coauthors Rick Frishman, Bret Ridgway and Bryan Hane bring their 65 combined years of experience in the publishing world to you and share their secrets to success. You’ll learn:

How to master media and other key marketing channels authors should use

Keys to capturing the browsing buyer in bookstores and online

The new publishing landscape and how it impacts you

How to increase the readability of your book so readers keep coming back

How your book is the key piece of your own information marketing empire

And much, much more

About this title

About the Authors

Rick Frishman is Publisher at Morgan James Publishing in New York and founder of Planned Television Arts (now called Media Connect). He has been one of the leading book publicists in America for over 37 years. Rick works with many of the top book editors, literary agents, and publishers in America, including Simon and Schuster, Harper Collins and Random House. Rick is the coauthor of sixteen books, including national bestsellers “Guerrilla Publicity”, “Where’s Your Wow”, “Guerrilla Marketing for Writers”, “The Expert Success Solution”, and “250 Rules of Business.

Bret Ridgway along with Bryan Hane are co-founders of Speaker Fulfillment Services, a company that works behind the scenes with authors, speakers and information marketers. Bret is author of three previous books including “50 Biggest Mistakes Information Marketers Make” and “Biggest Website Mistakes Online Business Owners Make.” Bret and Bryan have worked for over 10 years with NY Times bestsellers such as Joel Comm and John Assaraf.

Bryan Hane along with Bret Ridgway are co-founders of Speaker Fulfillment Services, a company that works behind the scenes with authors, speakers and information marketers. Bryan and Bret have worked for over 10 years with NY Times bestsellers such as Joel Comm and John Assaraf.

Excerpt. © Reprinted by permission. All rights reserved.

Everyone has a story to tell. Don't you? And whether the purpose of your story is to inspire, to entertain, to train, or to simply capture your history in words you need to tell your story. No one else in the entire history of mankind shares your story. It is truly unique and individual to you.

People love stories and the story you have to share can truly make a difference in the life of another person. If you don't tell your story – if you don't write your book – then you are both depriving others of the benefit of your knowledge and your wisdom and depriving yourself of the satisfaction of having a positive impact on others.

So what's stopping you? If the thought of staring at a blank sheet of paper or a blank page on your computer screen is overwhelming you're not alone. Many people who say they want to write a book can't seem to get the first actual word down on paper or on the screen. They are intimidated by the thought of the end goal and can't seem to understand that it's a piece by piece process.

You build it word by word, sentence by sentence, paragraph by paragraph, chapter by chapter. You don't write a book---you write a few words that become a few sentences that become a few paragraphs that become a few chapters. Then you combine these words and sentences and paragraphs and chapters together and suddenly you have a book.

That's easy for you to say you might be saying. You understand a book is something you build piece by piece but that doesn't make it any easier to get it started. Well, never fear, here are four others ways you can write your book without putting a pen to paper or your fingers to a keyboard.

Edition details

• Publisher: Morgan James Publishing
• Publication date: 2015
• Language: English
• ISBN 10: 1630474576
• ISBN 13: 9781630474577
• Binding: Paperback
• Number of pages: 302