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ADVERTISING TYPES OF METHODS: Types of Methods, Perceptions & Impact on Consumer Behavior (Advertising: Media, Marketing and Consumer Demands) - Hardcover
Synopsis
In this text, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. The topics discussed include the use of tourism distribution channels for advertising a religious 'imagined community' in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.
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- Publication date2014
- ISBN 10 1629486124
- ISBN 13 9781629486123
- BindingHardcover
- LanguageEnglish
- Number of pages1
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Advertising
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ISBN 10: 1629486124
ISBN 13: 9781629486123
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Advertising (Hardcover)
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Nova Science Publishers Inc, New York, 2014
ISBN 10: 1629486124
ISBN 13: 9781629486123
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Hardcover. Condition: new. Hardcover. In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781629486123
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Advertising : Types of Methods, Perceptions and Impact on Consumer Behavior
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Advertising
Published by
Nova Science Publishers Inc, 2014
ISBN 10: 1629486124
ISBN 13: 9781629486123
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Hardcover
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Advertising : Types of Methods, Perceptions and Impact on Consumer Behavior
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Advertising : Types of Methods, Perceptions and Impact on Consumer Behavior
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Advertising: Types of Methods, Perceptions and Impact on Consumer Behavior (Advertising: Media, Marketing and Consumer Demands)
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Condition: New. Editor(s): Barreau, Lucas. Num Pages: 143 pages, illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 230 x 155 x 17. Weight in Grams: 388. . 2014. Hardcover. . . . . Seller Inventory # V9781629486123
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Advertising: Types of Methods, Perceptions & Impact on Consumer Behavior
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ISBN 10: 1629486124
ISBN 13: 9781629486123
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Advertising
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ISBN 10: 1629486124
ISBN 13: 9781629486123
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Advertising : Types of Methods, Perceptions and Impact on Consumer Behavior
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