ADVERTISING TYPES OF METHODS: Types of Methods, Perceptions & Impact on Consumer Behavior (Advertising: Media, Marketing and Consumer Demands) - Hardcover

BARREAU, L

Hardcover

ISBN 10: 1629486124 ISBN 13: 9781629486123

Synopsis

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer behaviour. Topics discussed include the use of tourism distribution channels for advertising a religious "imagined community" in Arcadia, Greece; investing in culture and intercultural relations for advertising and sustainable development of the contemporary European city with the framework of international city branding; a social psychological perspective of marketing strategies appealing to the consumers' uniqueness; social media advertising and its important role in representing and influencing consumer choices; cultural characteristics and how they moderate consumer response to positive and negative feeling advertisements; and consumers and brand loyalty.

Edition details

• Publication date: 2014
• Language: English
• ISBN 10: 1629486124
• ISBN 13: 9781629486123
• Binding: Hardcover
• Number of pages: 1