Purpose Revolution: How Leaders Create Engagement and Competitive Advantage in an Age of Social Good - Softcover

Izzo, John B.; Vanderwielen, Jeff

Softcover

ISBN 10: 1626569665 ISBN 13: 9781626569669

Publisher: Berrett-Koehler Publishers, 2018

Synopsis

More and more, employees, customers, and investors want their work and money to not only provide for their own material needs but to also help create a better world for all. Bestselling author John Izzo teams up with Jeff VanderWein to show leaders and companies how to transform their corporate culture so they can succeed in the midst of this Purpose Revolution.

Today people want more than just a good job or a good deal--increasingly, they want to feel like they're doing good as well, that their work and money are contributing to some greater purpose. John Izzo and Jeff Vanderwielen call it The Purpose Revolution, and in this revelatory book they argue that it will dramatically transform the world of business.
While they describe the Purpose Revolution's impact on consumers and investors, their prime focus is on how to activate purpose among employees and how to embed purpose in the culture of your organization. Because you can't fake purpose--it has to be a genuine part of your organizational DNA if you're going to attract customers and investors. Using many examples, the authors illustrate how to lead in this new age of social good, how to attract and engage talented employees, how to create a purposeful culture, and how to win loyalty from employees, customers, and investors.

About this title

Review

"A valuable addition to a growing body of academic research--and business experience--showing that purpose-led companies really do perform better and last longer and are in tune with the hopes and aspirations of the people they serve. This book shows why purpose needs to start at the top and then shows how to embed it everywhere in the organization."
--Paul Polman, CEO, Unilever

"Dr. John Izzo is one of the world's leading business authors, and his latest work, The Purpose Revolution, shares invaluable lessons on how to build your organization's culture around a common purpose. I am grateful to John for producing this seminal book that will help organizations of all kinds strengthen their culture by discovering and honoring their unique social purpose."
--Darren Entwistle, President and CEO, TELUS

"Purpose can be incredibly powerful to transform and unleash your organization. If you want to know why purpose matters and how to activate it in your organization, read this book. It is filled with great ideas you can use right away to discover your own purpose as a leader and embed it in your team."
--Dolf van den Brink, CEO, Heineken Mexico

"This book makes a compelling case for how more and more people are seeking self-actualization through both the work they choose to do as employees and the companies they choose to buy from. It is filled with many useful tools to help define, refresh, and bring purpose to life in your business."
--Joey Bergstein, CEO, Seventh Generation

"The Purpose Revolution is at once an eloquent manifesto and a practical guidebook. The authors first grab you with compelling evidence that purpose matters (a lot). Then they tell engaging stories about people and organizations who've thrived because they understood at their core how important purpose is. And every step of the way John and Jeff provide immediate actions you and your organization can take to audit, craft, communicate, and commit to an authentic, inspiring, and scalable purpose that connects. The Purpose Revolution is here. Not just the book, but the movement. Join it--now. Or get left behind wondering why your employees, customers, and investors have moved on to someone who has."
--Jim Kouzes, coauthor of The Leadership Challenge and Dean's Executive Fellow of Leadership, Leavey School of Business, Santa Clara University

"Purpose-driven business is a powerful approach for overcoming our greatest societal challenges and driving business growth. This book provides a realistic, practical approach to embedding purpose in an organization, and it's engaging along the way."
--Jean Bennington Sweeney, Chief Sustainability Officer, 3M

"The Purpose Revolution provides a blueprint to higher levels of employee engagement and competitive advantage! John Izzo and Jeff Vanderwielen show the path to success in the new age for leaders in their amazingly insightful new book."
--Marshall Goldsmith, New York Times #1 bestselling author of Triggers and What Got You Here Won't Get You There

"In The Purpose Revolution, Dr. Izzo offers a framework for success that is grounded in research and decades of wisdom accumulated from advising leaders."
--Dr. Geoff Smart, founder and Chairman, ghSMART, and author of Who and Power Score

"This powerful, practical book not only shows you what your employees and customers expect but shows you how to powerfully activate purpose in your business. A must-read for anyone wanting to win in the age of social good."
--KoAnn Vikoren Skrzyniarz, founder and CEO, Sustainable Life Media, producers of Sustainable Brands

"If you think you've heard others talk about purpose and you don't need any more on that topic, --Andrew Winston, author of The Big Pivot and coauthor of Green to Gold

About the Author

John Izzo is president of Izzo Associates. He has spoken to over one million people, advised over 500 companies, authored or coauthored six books and helped some of the world's most admired companies, including IBM, Qantas, the Mayo Clinic, Verizon, RBC, TELUS, Westjet, DuPont, Humana, Microsoft and McDonalds.

Jeff Vanderwielen is a principle at ZGroup Consulting and is a former senior change consultant at Ernst & Young. He has worked with over 200 companies on creating major change strategies and has coached several thousand leaders.

About this edition

• Publisher: Berrett-Koehler Publishers
• Publication date: 2018
• ISBN 10: 1626569665
• ISBN 13: 9781626569669
• Binding: Paperback
• Number of pages: 240