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Mobilized: An Insider's Guide to the Business and Future of Connected Technology (AGENCY/DISTRIBUTED) - Hardcover
Synopsis
That person slumped over her cell phone is disengaged, isolated, lost in her own little world, right? Wrong, says SC Moatti. She's highly engaged - she's having a text conversation with a friend in Europe, playing a game with another, and looking for a good place to go to dinner with a third. Mobile technology has become such an integral part of how we interact that for many people losing a cell phone is like losing a limb. And the most successful mobile apps that are precisely those that enhance and multiply the frequency and power of our real-world interactions.
Moatti - a technologist and industry insider - says these kinds of mobile apps adhere to three universal principles: they must have a simple design, enable the user to personalize them, and be continually improved by their makers through relentless attention to analytics. She uses examples from a host of great mobile app creators - Facebook, Yelp, Lyft, Tinder, Aerbnb, Trulia, WhatsApp, and more - to demonstrate how it's done. Even as technology evolves and smartphones are replaced by smaller mobile devices such as watches and contact lenses, these three principles will remain evergreen. The market is full of how-to books for creating apps, but no works examine what qualities make for great mobile products. Until now.
"synopsis" may belong to another edition of this title.
About the Author
SC (Sophie-Charlotte) Moatti is a mobile pioneer from Silicon Valley and a recognized thought leader on mobile, innovation and leadership. She has created Emmy-nominated mobile services used by billions of people. She is a speaker and author on mobile, innovation and leadership. Prior, Moatti was general manager at Trulia, and became a product leader at Facebook after successfully selling the mobile company she founded. She also was general manager of a top 1% app at Nokia. She has a Stanford MBA and an MS in electrical engineering.
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Mobilized: An Insiders Guide to the Business and Future of Connected Technology
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era. Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day "gold rush." More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty-but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now. "Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril." -Jonathan Badeen, cofounder and senior vice president of Product, Tinder "This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings." -Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail "Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile." -Kira Wampler, CMO, Lyft. Seller Inventory # 00101436205
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Mobilized: An Insiders Guide to the Business and Future of Connected Technology
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era. Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day "gold rush." More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty-but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now. "Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril." -Jonathan Badeen, cofounder and senior vice president of Product, Tinder "This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings." -Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail "Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile." -Kira Wampler, CMO, Lyft. Seller Inventory # 00072558711
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Mobilized: An Insider's Guide to the Business and Future of Connected Technology
Published by
Berrett-Koehler Publishers (edition 1), 2016
ISBN 10: 1626567409
ISBN 13: 9781626567405
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1626567409-8-1-29
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Mobilized: An Insider's Guide to the Business and Future of Connected Technology
Published by
Berrett-Koehler Publishers (edition 1), 2016
ISBN 10: 1626567409
ISBN 13: 9781626567405
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1626567409-8-18-29
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Mobilized: An Insideras Guide to the Business and Future of Connected Technology
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626567409
ISBN 13: 9781626567405
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1626567409I3N00
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Mobilized : An Insider's Guide to the Business and Future of Connected Technology
Published by
Berrett-Koehler Publishers, Incorporated, 2016
ISBN 10: 1626567409
ISBN 13: 9781626567405
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP92916583
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Mobilized : An Insider's Guide to the Business and Future of Connected Technology
Published by
Berrett-Koehler Publishers, Incorporated, 2016
ISBN 10: 1626567409
ISBN 13: 9781626567405
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15017113-6
Stock Image
Mobilized : An Insider's Guide to the Business and Future of Connected Technology
Published by
Berrett-Koehler Publishers, Incorporated, 2016
ISBN 10: 1626567409
ISBN 13: 9781626567405
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 14935572-6
Stock Image
Mobilized: An Insider's Guide to the Business and Future of Connected Technology
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626567409
ISBN 13: 9781626567405
Used
Hardcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects. Seller Inventory # O14N-00440
Stock Image
Mobilized: An Insider's Guide to the Business and Future of Connected Technology
Published by
Berrett-Koehler Publishers, 2016
ISBN 10: 1626567409
ISBN 13: 9781626567405
Used
Hardcover
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. hardcover 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects. Seller Inventory # K-02-5141