HEALTH RISK COMMUNICATION (Health and Human Development) - Hardcover

LEMAL M

Hardcover

ISBN 10: 162257544X ISBN 13: 9781622575442

Publisher: Gazelle, 2012

Synopsis

Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations, merely disseminating risk information and educating a lay' and ignorant' public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the public's understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics.

About this title

About the Author

Joav Merrick, MD, MMedSci, DMSc, (Medical Director, Health Services, Division for Intellectual and Developmental Disabilities, Ministry of Social Affairs and Social Services, Jerusalem, Israel; Division of Adolescent Medicine, KY Childrens Hospital, Department of Pediatrics, Lexington, Kentucky, US; National Institute of Child Health and Human Development, Jerusalem, Israel; Division of Pediatrics, Hadassah Hebrew University Medical Centers, Mt Scopus Campus, Jerusalem, Israel; School of Public Health, Georgia State University, Atlanta, Georgia, US)

Edition details

• Publisher: Gazelle
• Publication date: 2012
• Language: English
• ISBN 10: 162257544X
• ISBN 13: 9781622575442
• Binding: Hardcover
• Edition number: 1
• Number of pages: 1