Items related to On Message: How a Compelling Narrative Will Make Your...
Synopsis
In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a “narrative.” But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.
On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.
Drawing on Zach Friend’s own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:
-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;
-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;
-Stop wasting time and energy gathering unnecessary facts and data that don’t advance their message; and
-Get results faster by using narrative as a productive tool that will fuel success.
"synopsis" may belong to another edition of this title.
About the Author
Zach Friend is a policy, public affairs, and communications expert who has worked for Barack Obama and John Kerry's presidential campaigns, the White House Council of Economic Advisers, the U.S. Senate and U.S. House of Representatives and the Democratic National Committee. With Obama for America '08, he was a press secretary and spokesman in the battleground state of Pennsylvania. He's been quoted by MSNBC, Fox News, CNN, ABC, CBS, NPR, the "LA Times, "the" Boston Globe, "and" Politico" and is a blogger for the "Huffington Post "and" Business Insider."
"About this title" may belong to another edition of this title.
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On Message: How a Compelling Narrative Will Make Your Organization Succeed
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On Message: How a Compelling Narrative Will Make Your Organization Succeed
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On Message: How a Compelling Narrative Will Make Your Organization Succeed
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On Message : How a Compelling Narrative Will Make Your Organization Succeed
Published by
Turner Publishing Company, 2013
ISBN 10: 162045372X
ISBN 13: 9781620453728
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On Message : How a Compelling Narrative Will Make Your Organization Succeed
Published by
Turner Publishing Company, 2013
ISBN 10: 162045372X
ISBN 13: 9781620453728
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 5548821-6
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On Message: How a Compelling Narrative Will Make Your Organization Succeed
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On Message: How a Compelling Narrative Will Make Your Organization Succeed
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On Message: How a Compelling Narrative Will Make Your Organization Succeed
Published by
Turner Publishing Company, 2013
ISBN 10: 162045372X
ISBN 13: 9781620453728
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a ?narrative.? But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed. On Message solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication. Drawing on Zach Friend?s own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, On Message provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will: -Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative; -Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients; -Stop wasting time and energy gathering unnecessary facts and data that don?t advance their message; and -Get results faster by using narrative as a productive tool that will fuel success. Seller Inventory # CIN162045372XG
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On Message: How a Compelling Narrative Will Make Your Organization Succeed
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On Message: How a Compelling Narrative Will Make Your Organization Succeed
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