Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million - Softcover

Lerner, Cliff

Softcover

ISBN 10: 1619617692 ISBN 13: 9781619617698

Publisher: Clifford Ventures Corporation, 2017

Synopsis

"BEST STARTUP BOOKS OF ALL TIME" - Benzinga
"TOP GROWTH-HACKING BUSINESS BOOK" - Entrepreneur Magazine

Explosive Growth is your ultimate startup playbook, offering a thrilling journey and a rare behind-the-scenes look at a fast-growing startup that created the world’s first online dating app and grew to 100 million users.

With lively and often hilarious storytelling, Explosive Growth reveals genius growth tactics, numerous case studies, and a step-by-step playbook to help your startup achieve massive growth in any industry.

Discover the Wild Story:
When Snap Interactive was on the brink of collapse, founder Cliff Lerner made a daring bet on an unknown platform called Facebook. The result? An app that exploded to 100,000 new users daily and a stock price that soared by 2,000%. This book reveals the extraordinary chain of events, filled with triumphs and trials, that propelled the world's first dating app to 100 million users.

Why This Book Stands Out:
Explosive Growth isn't just another business book. It's a raw, unfiltered narrative that offers:

• Hilarious, Raw, and Heartfelt Stories: Dive into the human side of startup life with engaging, real-life anecdotes.
• Proven Growth Tactics: Discover the strategies that fueled exponential growth for giants like Tinder and Bumble.
• Actionable Viral Growth Playbook: Follow a step-by-step guide to scale your company massively.
• Essential Metrics Mastery: Focus on the only three key metrics that matter to drive explosive growth.
• Genius Media Hacks: Learn the insider secrets that got us featured in the Wall Street Journal, New York Times, and many more.

PRAISE:
"A must-read for founders and CEOs who want to achieve rapid growth while also building a great product and company." - Payal Kadakia, Founder of ClassPass

"An incredible and entertaining story with invaluable lessons for Startups and CEOs on growth hacking, marketing, management, and innovation from one of the smartest founders I know." - Andrew Weinreich, Inventor of Social Networking - Founder of Six Degrees

"Running a startup is filled with highs and lows. Most don't succeed - and those that do encounter numerous potholes along the way. In 'Explosive Growth,' Cliff Lerner takes you along on the journey of one of the biggest early success stories in the Facebook App ecosystem." - Michael Lazerow, Founder of Buddy Media, Sold to Salesforce for $700m+. Over $2 billion in exits.

About this title

About the Author

Cliff gave up a lucrative Wall Street career to launch an online dating start-up called SNAP Interactive. With little funding, Snap established itself as one of the leaders and pioneers in the online dating industry, becoming the first social media company to become publicly traded in 2006. SNAP's dating apps have attracted over 100 million users and pioneered numerous online dating innovations including being the first dating site to integrate Facebook's social features into the online dating experience. SNAP's revenue grew 4,412 percent from 2007 to 2011, making it the 9th fastest growing internet company in the US. Cliff served as Snap's CEO for 11 years until 2016 when it was acquired. Since, Cliff has focused on publishing his first book called, "Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million." Explosive Growth has been described as a business book like no other, giving real-time insights into the lessons learned of growing Snap's apps to 100 million users, all told through hilarious stories and case-studies. Cliff is a leading social media and online dating visionary and spokesperson. He has appeared on CNBC, Bloomberg, Fortune TV, and many other top tier media outlets, while his products have been featured in the Wall Street Journal and The New York Times. He grew up in long island, lives in Manhattan, and enjoys a good steak, karaoke, traveling, and playing basketball where you can usually find him working on his 3-point shot. Cliff can be contacted at: www.explosive-growth.com

Edition details

• Publisher: Clifford Ventures Corporation
• Publication date: 2017
• Language: English
• ISBN 10: 1619617692
• ISBN 13: 9781619617698
• Binding: Paperback
• Number of pages: 306