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Synopsis
Many website operators produce income by selling advertising space on their sites. Advertisers will pay a premium for ads that are more likely to reach their target demographic. In other media, such as broadcasting, advertisers engage in targeting by purchasing advertising time during programs that those who buy their products are most likely to watch. The Internet presented new challenges and opportunities for advertisers, because, rather than aiming their ads at groups of people who visit a particular site, their ads are aimed at the individual user. This maximises the odds that the user who sees the ad will be interested in the product or service it touts. This book explores today's current issues in Internet advertising and sales.
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Internet Advertising and Sales
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Internet Advertising and Sales
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Internet Advertising and Sales
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Nova Science Publishers Inc, 2011
ISBN 10: 1617618896
ISBN 13: 9781617618895
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Internet Advertising and Sales
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ISBN 10: 1617618896
ISBN 13: 9781617618895
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Internet Advertising & Sales
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Internet Advertising & Sales
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ISBN 13: 9781617618895
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Internet Advertising & Sales
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ISBN 13: 9781617618895
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Condition: New. Editor(s): Ilves, Laura S. Num Pages: 137 pages. BIC Classification: KNTX1. Category: (P) Professional & Vocational. Dimension: 228 x 147 x 14. Weight in Grams: 350. . 2010. Hardcover. . . . . Books ship from the US and Ireland. Seller Inventory # V9781617618895
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Internet Advertising & Sales
Published by
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ISBN 10: 1617618896
ISBN 13: 9781617618895
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Gebunden. Condition: New. The Internet presented many challenges and opportunities for advertisers, because, rather than aiming their ads at groups of people who visit a particular site, their ads are aimed at the individual user. This book explores the issues in Internet advertisin. Seller Inventory # 596435025